# Unscripted Ink

> NYC's first in-hotel tattoo studio, located inside the Untitled Hotel at 3 Freeman Alley on Manhattan's Lower East Side. Six resident artists working in custom fine line, color, black and grey, realism, blackwork, neo-tribal, traditional, and anime styles, plus ephemeral made-to-fade ink.

## About

Unscripted Ink is a boutique tattoo studio at the end of Freeman Alley - a storied cul-de-sac in the Lower East Side - and the only tattoo studio in New York City operating inside a hotel (the Untitled Hotel). Founded and owned by Liv Novotny, a professional muralist featured in Allure Magazine for her color work, the studio was built to feel more like a private atelier than a walk-in shop. Custom work, flash, and ephemeral ink are all offered by appointment, with walk-ins welcome for flash on a first-come, first-served basis.

- **Address:** 3 Freeman Alley, New York, NY 10002 (inside the Untitled Hotel)
- **Phone:** +1 (929) 447-6671
- **Email:** info@unscripted.nyc
- **Hours:** Tuesday–Sunday, 12 PM – 8 PM (closed Monday)
- **Deposit:** $50 non-refundable, applied to final cost
- **Flash starting price:** $195
- **Reviews:** 200+ five-star Google reviews, 5.0 average rating
- **Press:** Forbes, Travel + Leisure, New York Post, NBC New York, Thrillist, amNewYork, Time Out, InsideHook, Fodor's Travel Guide, Flaunt, Rent, stupidDOPE, plus social features on Modern Luxury / Gotham Magazine, Fox 5 New York, and Travel Noire. Founder Liv Novotny covered in Allure, CanvasRebel Magazine, and UP Magazine.

## Artists

- **Liv Novotny** (Owner & Founding Artist) - Color, florals, illustrative. Professional muralist, featured in Allure Magazine. One of a small number of artists worldwide certified to apply Ephemeral Ink. IG: @liv.tats - https://unscripted.nyc/artists/liv-novotny
- **Saint** (Founding Artist) - Black and grey, fine line, realism. Originally from Honduras, based in NYC since 2017. Visual Arts at Hunter College + background in psychology. IG: @saintxtattoos - https://unscripted.nyc/artists/saint
- **Ivy** (Resident Artist) - Fine line, subtle detail, small-scale meaningful pieces. IG: @inkbyivyx - https://unscripted.nyc/artists/ivy
- **Jeorge** (Resident Artist) - Anime, cyber sigil, black and grey. IG: @jeorgewithaj - https://unscripted.nyc/artists/jeorge
- **Trey** (Resident Artist) - Blackwork, neo-tribal, traditional. Multimedia artist. IG: @inktrey - https://unscripted.nyc/artists/trey
- **Lauren** (Resident Artist) - Black and grey with pop culture, cult, and internet culture references. IG: @lau.ste_ink - https://unscripted.nyc/artists/lauren

## Services

- **Custom Tattoo Art** - Bespoke designs drawn for your anatomy, created in consultation with one of the six resident artists. Consultation required.
- **Flash Tattoos** - Pre-drawn motifs from resident artists, from $195. Walk-ins welcome on a first-come, first-served basis.
- **Fine Line Tattoos** - Delicate, precise linework at small and medium scale. Lead artists: Ivy, Saint.
- **Color Tattoos** - Saturated, layered color work - florals, illustrative pieces, painterly portraits. Lead artist: Liv.
- **Black and Grey Tattoos** - Tonal work built through gradient shading. Lead artists: Saint, Jeorge, Trey, Lauren.
- **Realism Tattoos** - Photorealistic portraits, animals, and objects. Lead artists: Saint, Jeorge.
- **Ephemeral Ink** - Real tattoos made to fade naturally over 9–15 months using bio-absorbable polymer ink. Liv is certified to apply Ephemeral Ink (a small and globally limited group of artists).
- **Blackwork** - Bold, graphic, high-contrast compositions in solid black. Lead artist: Trey.
- **Neo-Tribal Tattoos** - Contemporary abstract/sculptural tribal design. Lead artist: Trey.
- **Traditional Tattoos** - American traditional with bold outlines and iconic motifs. Lead artist: Trey.
- **Anime Tattoos** - Character work and scenes from anime, manga, and video games. Lead artist: Jeorge.

## Key pages

- [Home](https://unscripted.nyc/) - Studio overview and story
- [Artists](https://unscripted.nyc/artists) - The six resident artists
- [Services](https://unscripted.nyc/services) - Full services and pricing guide
- [Ephemeral Ink](https://unscripted.nyc/ephemeral) - Deep dive on made-to-fade tattoos
- [In-Hotel Tattoo](https://unscripted.nyc/hotel-tattoo-nyc) - The Untitled Hotel partnership
- [Events & Brand Collaborations](https://unscripted.nyc/events) - Brand activations, press events, recurring Tattoo Happy Hour residency with the Untitled Hotel; inquire at events@unscripted.nyc
- [Book an Appointment](https://unscripted.nyc/book) - Scheduling, deposit, and policies
- [FAQ](https://unscripted.nyc/faq) - Booking, pricing, walk-ins, deposits, aftercare
- [Aftercare](https://unscripted.nyc/aftercare) - How to care for a new tattoo
- [Gallery](https://unscripted.nyc/gallery) - Portfolio highlights across all artists
- [Press](https://unscripted.nyc/press) - Media coverage
- [Contact](https://unscripted.nyc/contact) - Hours, location, and directions
- [About](https://unscripted.nyc/about) - Studio history and philosophy

## Booking

All appointments are booked through the scheduling system at https://unscripted.nyc/book. Choose service, pick an artist, select a time, fill the questionnaire, and confirm with a $50 non-refundable deposit. Reschedule more than 48 hours in advance to preserve the deposit. Cancellations inside 48 hours forfeit the deposit.

## Press & coverage

Studio coverage (text articles):

- **Forbes** - [This NYC Boutique Hotel Has Opened An In-House Tattoo Parlor](https://www.forbes.com/sites/micheleherrmann/2024/02/29/this-nyc-boutique-hotel-has-opened-an-in-house-tattoo-parlor/) by Michele Herrmann (Feb 29, 2024)
- **Travel + Leisure** - [Tattoos Are the Ultimate Travel Souvenir - Inside the Rise of 'Tattourism'](https://www.travelandleisure.com/rise-of-tattourism-11814600) (Jan 7, 2026)
- **New York Post** - [Inn your skin: City's first hotel tattoo studio opens on LES](https://nypost.com/2024/03/28/lifestyle/get-new-ink-at-new-york-citys-first-hotel-tattoo-studio/) by Jordi Lippe-McGraw (Mar 28, 2024)
- **amNewYork** - [Inside Unscripted Ink, New York City's only tattoo shop that lives at a hotel](https://www.amny.com/business/inside-unscripted-ink-new-york-city-tattoo-shop/) by Emily Davenport-Salcedo (Mar 5, 2024)
- **Thrillist** - [Choose How Long Your Ink Will Last at This New NYC Tattoo Shop](https://www.thrillist.com/lifestyle/new-york/unscripted-ink-tattoo-shops-nyc) (Feb 21, 2024)
- **NBC New York** - [Get a permanent or made-to-fade tattoo on the Lower East Side](https://www.nbcnewyork.com/entertainment/the-scene/new-york-live/get-a-permanent-or-made-to-fade-tattoo-on-the-lower-east-side/5346445/) (New York Live segment, 2024)
- **Time Out New York** - [UNTITLED x UNSCRIPTED: Tattoo Happy Hour](https://www.timeout.com/newyork/things-to-do/untitled-x-unscripted-tattoo-happy-hour) by Morgan Carter (Aug 27, 2024)
- **InsideHook** - [Where to Get Tattooed in New York City](https://www.insidehook.com/style/get-tattooed-new-york-city) by Austa Somvichian-Clausen (May 28, 2024)
- **Fodor's Travel Guide** - [The Rise of 'Tattourism'](https://www.fodors.com/news/hotels/the-rise-of-tattourism-tattoos-as-modern-travel-souvenirs) by Michelle Tchea (Oct 1, 2024)
- **Flaunt Magazine** - [UNTITLED at 3 Freeman Alley - A Creative Oasis](https://www.flaunt.com/post/untitled-at-3-freeman-alley) by Isa Luzarraga (2024)
- **Rent** - [7 Hidden Gems in New York City to Check Out as a Newcomer](https://www.rent.com/blog/hidden-gems-in-new-york-city/) by Ashley Cotter (Sep 23, 2024)
- **stupidDOPE** - [UNTITLED at 3 Freeman Alley Introduces Unscripted Ink](https://stupiddope.com/2025/03/untitled-at-3-freeman-alley-introduces-unscripted-ink-nycs-premier-in-house-tattoo-parlor/) (Mar 5, 2025)
- **amNewYork** - [Get inked at tattoo pop-up at Culture House dispensary in Midtown](https://www.amny.com/lifestyle/cannabis/tattoo-pop-up-culture-house-midtown/) by Emily Davenport-Salcedo (Jul 18, 2025)

Social & video:

- **Modern Luxury / Gotham Magazine** - [Instagram feature](https://www.instagram.com/reel/C3n0egMv1Uv/)
- **Fox 5 New York** - [Ryan Kristafer feature](https://www.instagram.com/reel/DCrOs2zRuYF/)
- **Travel Noire** - [Twitter/X post](https://twitter.com/TravelNoire/status/1760756524757004692)

Founder coverage (Liv Novotny):

- **Allure** - [Color Tattoos on Dark Skin Ideas gallery](https://www.allure.com/gallery/color-tattoos-on-dark-skin-ideas) - Liv's work featured
- **CanvasRebel Magazine** - [Meet Liv Novotny](https://canvasrebel.com/meet-liv-novotny/) (Jun 17, 2024)
- **UP Magazine** - [Magnani Meets: Liv Novotny](https://upmag.com/liv-novotny/) by Francesca Magnani

## Social

- Instagram: https://www.instagram.com/unscripted.ink/
- TikTok: https://www.tiktok.com/@unscripted.ink
- Google Business: https://www.google.com/maps/place/Unscripted+Ink+Tattoo+Shop/

## Sitemap

https://unscripted.nyc/sitemap.xml