Nature-inspired tattoo by Liv Novotny at Unscripted Ink, NYC's first in-hotel tattoo studio

Found at the end of
Freeman Alley.

New York City's first in-hotel tattoo studio. Custom work, flash, and made-to-fade ephemeral ink — walk-ins welcome. Lower East Side, Manhattan.

A studio worth seeking out.

Down a cobblestoned alley off Rivington Street, inside one of New York's most design-forward boutique hotels, there is a tattoo studio that most people don't know exists.

Unscripted Ink opened inside the Untitled Hotel at 3 Freeman Alley in January 2024 — the first tattoo studio in New York City to have permanent residency in a hotel. The space is intimate by design. The artists chose to be here. And the clients who find us tend to come back.

With nearly 200 five-star Google reviews and a roster of artists covering illustrative, fine line, black & grey, geometric, neo-traditional, and made-to-fade ephemeral ink — we don't need to be everywhere. We just need you to find us.

Our story

What Clients Say

Verified reviews · 200+ five-star ratings on Google

"I got my ephemeral tattoo back in June 2024 with Liv and she was awesome! She really took her time to explain the process to me and I learned a lot about ephemeral ink from her before we got started. Liv was meticulous perfectionistic with getting the placement of the tattoo just right."

Verified Google ReviewerGoogle Reviews (via Trustindex)

"I left NY with the best souvenir ♥️ I love all the little details of my tattoo. Your tattoo studio is highly recommended!"

Verified Google ReviewerGoogle Reviews (via Trustindex)

"Liv gave me ephemeral tattoos on my feet and I love them so much! The process was enjoyable and the artist was awesome."

Verified Google ReviewerGoogle Reviews (via Trustindex)

"Liv was so sweet. My tattoo came out amazing! Can't wait to come back again!"

Verified Google ReviewerGoogle Reviews (via Trustindex)

"Liz is a pure soul and does magic with ink!"

Verified Google ReviewerGoogle Reviews (via Trustindex)

"My tattoo was exactly what I envisioned, the space is very calming and clean, the staff is terrific. Highly recommend!"

Verified Google ReviewerGoogle Reviews (via Trustindex)

"They made me feel so comfortable and at home."

Atly ReviewerAtly

"Liv took my idea and made it more vibrant, turning my messy drawings into gorgeous art."

Atly ReviewerAtly

From Our Artists' Instagram

@unscripted.ink →
@liv.tats·Color · Florals · Illustrative
Tattoo work by Liv (@liv.tats) at Unscripted Ink NYC — image 1
Tattoo work by Liv (@liv.tats) at Unscripted Ink NYC — image 2
Tattoo work by Liv (@liv.tats) at Unscripted Ink NYC — image 3
Tattoo work by Liv (@liv.tats) at Unscripted Ink NYC — image 4
Tattoo work by Liv (@liv.tats) at Unscripted Ink NYC — image 5
Tattoo work by Liv (@liv.tats) at Unscripted Ink NYC — image 6
Tattoo work by Liv (@liv.tats) at Unscripted Ink NYC — image 7
Tattoo work by Liv (@liv.tats) at Unscripted Ink NYC — image 8

Fine Line

Single needle precision. Delicate, detailed, and perfectly healed.

Ephemeral

Made to fade. Real tattoos that last 1-3 years. Commitment-free artistry.

Illustrative

Custom composition. Floral, organic, and narrative pieces designed for you.