New York's first in-hotel tattoo shop
3 Freeman AlleyNew York, NY 10002
Hidden Studio.
Distinctive Address.
We're inside the Untitled Hotel at the end of Freeman Alley — one of the Lower East Side's most design-forward corners.
Inside a Boutique Hotel
The first tattoo studio in NYC with permanent residency in a hotel. Enter through the alley off Rivington, take the elevator to the lobby level — we're right there.
200+ 5-Star Reviews
Six resident artists covering fine line, color, black & grey, anime, blackwork, and ephemeral ink. Flash from $150. $50 deposit confirms every appointment.
Walk-Ins Welcome
Walk-ins welcome for flash tattoos and consultations, first-come-first-served. Booking ahead guarantees a slot with your preferred artist.
A Studio, Not a Shop
Unscripted Ink opened inside the Untitled Hotel at 3 Freeman Alley in January 2024 — the first tattoo studio in New York City to have permanent residency in a hotel.
Freeman Alley has always attracted people who notice things. Now, at the end of it, there's a tattoo studio that feels closer to a private atelier than a storefront shop. The space is quiet, intentional, and built around the work. Lighting is warm, floors are wood, and the only sound you hear between songs is the machine.
Founder and owner Liv Novotny built Unscripted with six artists who each bring a distinct voice — fine line, illustrative color, black & grey realism, anime, neo-tribal blackwork, and pop-culture black & grey. Whether you're a hotel guest, a first-timer, or a serious collector, you'll find a studio that takes the craft seriously without taking itself too seriously.
What We Offer
Bespoke designs drawn for your anatomy
Pre-designed pieces, starting at $150
Real tattoos that fade in 9–15 months
Single-needle precision and realism
Vibrant florals, botanicals, narrative pieces
15–30 minute appointments
Find Us
Inside the Untitled Hotel at 3 Freeman Alley, Lower East Side, Manhattan. Access via Rivington Street between Christie and the Bowery.