Press & Media
NYC's first in-hotel tattoo studio — in the press.
Featured in
“UNTITLED at 3 Freeman Alley, a boutique hotel in New York City, has opened an onsite tattoo parlor called Unscripted Ink.”
Studio Coverage
"UNTITLED at 3 Freeman Alley, a boutique hotel in New York City, has opened an onsite tattoo parlor called Unscripted Ink."
This NYC Boutique Hotel Has Opened An In-House Tattoo Parlor
"At first, I couldn't find the entrance to Untitled at 3 Freeman Alley, a boutique hotel tucked in Manhattan's buzzing Lower East Side."
Tattoos Are the Ultimate Travel Souvenir — Inside the Rise of 'Tattourism'
"Unscripted Ink is about immersive experiences, offering everything from the fleeting beauty of made-to-fade ink (these tattoos last 1 to 3 years) to the permanence of a classic black outline in a speakeasy-style shop."
Inn your skin: City's first hotel tattoo studio opens on LES
"Unscripted Ink is a new tattoo shop on the Lower East Side that has made itself at home inside the Lower East Side's UNTITLED at 3 Freeman Alley."
Inside Unscripted Ink, New York City's only tattoo shop that lives at a hotel
"Commitment issues aren't a problem at the Untitled Hotel's new tattoo parlor, Unscripted Ink."
Choose How Long Your Ink Will Last at This New NYC Tattoo Shop
"A look inside Unscripted Ink, the first tattoo studio in NYC with permanent residency in a hotel, on NBC's New York Live."
Get a permanent or made-to-fade tattoo on the Lower East Side
"The Lower East Side hotel, UNTITLED at 3 Freeman Alley, houses a tattoo parlor on the ground floor of its building, Unscripted Ink."
UNTITLED x UNSCRIPTED: Tattoo Happy Hour
"Novotny recently co-founded Unscripted Ink, the first and only permanent in-hotel tattoo studio in the Untitled Hotel in the Lower East Side."
Where to Get Tattooed in New York City
"The most recent hotel to host a tattoo artist in the United States is Untitled Hotel in NYC. Tattoo artist Liv Novotny and Co. are in charge of the artwork."
The Rise of 'Tattourism': Tattoos as Modern Travel Souvenirs
"Tattoo artist and co-owner of Unscripted INK, Liv Novotny, creates custom designs and offers discounted flash tattoos."
UNTITLED at 3 Freeman Alley — A Creative Oasis in the Lower East Side
"Tucked away down art-filled Freeman Alley, you'll find the speakeasy-style tattoo studio hidden inside the UNTITLED hotel in the Lower East Side."
7 Hidden Gems in New York City to Check Out as a Newcomer
"With Unscripted Ink's grand opening, UNTITLED at 3 Freeman Alley cements itself as a must-visit destination for travelers and New Yorkers alike."
UNTITLED at 3 Freeman Alley Introduces Unscripted Ink, NYC's Premier In-House Tattoo Parlor
"Liv Novotny, the owner of Unscripted Ink in Manhattan, is one of the tattooing artists at the cannabis-themed pop-up."
Get inked at tattoo pop-up at Culture House dispensary in Midtown
"UNSCRIPTED Ink, nestled on the ground floor of UNTITLED, is more than just a tattoo parlor. It's a space that invites you to channel your creativity and express yourself with ink."
Ink and Cocktails: A Unique Blend at UNTITLED's Tattoo Happy Hour
Social & Video Features
Founder Features
Coverage of founder Liv Novotny as an artist and entrepreneur.
"Liv Novotny's color tattoo work featured in Allure's gallery of color tattoos on dark skin."
Color Tattoos on Dark Skin Ideas (gallery)
"After 10 years of working in the creative industry, I am finally developing my own style, and people want to hire me for my own art."
Meet Liv Novotny
"I push myself out of my comfort zone. I like to be a part of something that is bigger than myself."
Magnani Meets: Liv Novotny, from the Twin Cities with a Double Specialty
Setting the Standard
Featured in national press and NYC lifestyle media since opening January 2024.
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